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DEEN
50 years
Bohemian Styles
New looks for autumn
The Original: The overall
New layering looks for kids
Wool & Cotton
Knitwear update in the latest on-trend colours
Autumn Edition
New home designs
Exciting news for Maus fans of all ages
Limited Edition: Die Maus

Join the Fair Fashion Club and go on a quest with die Maus. We’ll answer your questions: How is a piece of clothing made? Where do the materials come from? How can textiles be recycled? Have fun discovering the limited-edition collection featuring exclusive designs.

Meet our heroes.

To mark our anniversary, we’ve reimagined the all-time favourites from hessnatur’s 50-year history and brought them into the here and now. Take these two new hero products, for example:

The knitted hat made from organic cotton, virgin wool and 30% recycled wool is Julia Wahn’s favourite piece. She works in our customer service team, helping customers every day, and loves the iconic design – just as much as the fact that hessnatur constantly reinterprets familiar styles and finds a new use for pre-consumer waste in this hat.

Our second ‘Hero of the Week’ is the velvety corduroy blouse with embroidery. It’s a highlight for our designer Eleonore Brive, who created it. Made from 100 per cent organic cotton, it reflects a love of materials, colours and collaboration with suppliers – from which Eleonore continually develops new, feminine fashion: “I’m fascinated by things where you can sense their origins.”

Update for your capsule wardrobe
Few pieces. Many looks.

Popular categories

Shirts & tops

For sport and everyday wear: with our shirts and tops, you’ll be wearing sustainable fabrics next to your skin. Whether it’s soft organic cotton, cooling linen or quick-drying Tencel™ Lyocell from Lenzing – discover the new designs now.

Bedding

Our organic cotton bedding ensures a comfortable night's sleep. Whether you prefer a striped look, solid colors, boho style, or practical reversible bedding, you'll find your new favorite design here.

Pants

As well as the latest styles, such as wide-leg and barrel-leg, you can look forward to perfect fits and carefully crafted materials of natural origin, such as Greek organic cotton.

Jeans

The more you expect from your denim, the better. Because this collection will exceed your expectations. With relaxed, loose-fitting silhouettes, new fabric blends and a comfortable fit.

Favourite autumn looks
Mini Boho

For anyone who loves wool and fleece made from natural fibres: cute boho looks for the cold season featuring new floral prints and playful designs. Crafted with care and in accordance with defined social and environmental standards such as GOTS. Complete your warm jackets, jumpsuits and trousers now with matching new arrivals in muslin and velour corduroy made from 100% organic cotton. For greater freedom of movement and a comfortable feel.

Bohemian Styles
New looks for autumn

Warm, natural tones meet soft fabrics: with delicate prints and flowing silhouettes, these relaxed boho styles enhance your personal look. Trend tip for autumn: velvety-soft trousers, skirts and blouses in corduroy. Like our anniversary hero piece, the embroidered corduroy blouse, certified to the Global Organic Textile Standard and made from 100% organic cotton.

hessnatur friends

Join the hessnatur friends programme and enjoy exclusive benefits and special offers in return for your loyalty. Let’s work together to bring about sustainable change in the world of fashion.

Do you already have a customer account? Simply log in or register now, and you’ll automatically become part of hessnatur friends.

© I. Schmitt-Menzel / Friedrich Streich / WDR mediagroup GmbH

The whole world of healthy and organic fashion from hessnatur

Natural fashion from hessnatur stands for fair fashion and naturally produced home textiles such as bed linen, made with natural organic cotton from certified organic cultivation. Natural fashion that takes hessnatur's social standards into account. The diverse product range offers modern women's and men's fashion, eco-fashion such as blouses, coats, children's clothing, pants, and even a complete online baby shop. Do you still imagine that organic clothing is gray and colorless, with shapeless and clumsy cuts that feel uncomfortable and scratchy on the skin? Then you should definitely immerse yourself in the green fashion world of hessnatur and get to know our modern interpretation of ecological textiles. Experience bright colors and cheerful patterns, sophisticated cuts and thoughtful details, and let yourself be enchanted by flowing and delicate fabrics that caress your skin.
hessnatur offers you more than just fashion. In our Home section, you will also find a wide range of products for healthy sleep and bedrooms. Find out more via our mattress advisor to find the right mattress for restful sleep. This is rounded off by our pillow advisor and the hessnatur duvet advisor. With hessnatur, you have access to a wide range of high-quality ecological products, and we are confident that you will share our enthusiasm for natural fashion and home textiles.

A clear commitment to sustainability, responsibility, and health

We all know that in recent years and decades we have demanded far more from our planet than it can bear. That is why hessnatur is clearly committed to a new approach to nature, people, and valuable resources. We take great care in selecting the best organic materials for you, sourced directly from nature. We consciously refrain from using toxins, pollutants, or questionable processes and strive to treat our environment with particular care. Today, among other things, the GOTS certificate ensures the high ecological status of our textiles. No one should suffer as a result of our products. That is why we require our manufacturers and suppliers to treat their employees humanely and pay them fairly. By choosing hessnatur, you are also making a statement for greater sustainability, responsibility, and health, and making a valuable contribution to the preservation of our beautiful planet.

With hessnatur, gray monotony becomes colorful diversity

We invite you to take a tour of our incredibly extensive and diverse range. Discover the latest fashion for women, men, and children, as well as our cute GOTS-certified baby collection. Be inspired by our daywear, nightwear, and functional underwear for the whole family, enjoy our great ideas for eco-friendly home furnishings, and take advantage of our varied special offers to get to know the proven hessnatur quality while saving money.