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DEEN
50 years
Season of Joy

With these looks, the build-up to the festive season begins today: discover timeless knitwear made from luxurious natural fibres such as cashmere, elegant woollen coats and matching denim styles. Subtle natural tones meet vibrant accents in winter red and amber brown. With plenty of matching accessories, such as cashmere scarves containing up to 40 per cent recycled material. High-quality favourites that make every day special.

The Recycled Edition

You can neither feel nor see it, but these styles have a secret: each one contains a proportion of recycled fibres, such as those generated during fashion production. Working closely with our partners, we’re constantly finding new ways to turn these into high-quality fabrics. The result: warm woollen coats, soft jumpers and comfortable jeans in autumnal colours. Just right for looks that simply feel good.

SINGLES DAY: 20% off everything*
Nordic Moments
New Heritage Designs for Winter

Made from natural fibres such as alpaca and organic cotton, which keep you warm and allow your skin to breathe.

Denim Update

Do you love denim? So do we. That’s why our Fit Guide now features several new fashion fits in addition to our tried-and-true classics. There are also exciting updates when it comes to materials: Many jeans, such as the popular Wide Leg ALVA, now contain 20% recycled cotton. For bold styles that redefine comfort.

Pullover

From short-sleeve sweaters made of organic merino to jacquard sweaters made of alpaca: Discover our best-selling sweaters made of warm, breathable natural fibers in many new colors and designs.

Cardigans

New styling options: Discover cardigans in modern designs made from natural fibers such as virgin wool, alpaca, or cashmere. Warm, versatile, and comfortable for everyday wear.

Jeans & Pants

The more you expect from your denim, the better. Because this collection will exceed your expectations. With relaxed, wide silhouettes, new lightweight summer fabric blends, and uncompromising sustainability.

Jackets & Coats

From minimalist woollen fleece coats to voluminous jackets made from Rhön wool: here you’ll find cosy favourites in a range of on-trend autumn colours.

New in: Premium Alpaca

Fashion that tells a story: discover new knitwear highlights made from alpaca, that precious, luxurious fibre. Meticulously hand-harvested in Peru and crafted with the utmost care by our long-standing partners – so light, warm and exceptionally soft that you’ll never want to part with them.

Fleece Update

Why are all our fleece products made from organic cotton or organic virgin wool? Because these fibers naturally provide warmth and regulate moisture. Now available in new colors, styles, and all-over prints. Ideal for versatile layering looks that you can mix and match in endless ways, from sports to city life. Whether you pair it with functional underwear made of organic merino wool for a sporty look or with your favorite jeans for a fashionable outfit—fleece made from natural fibers keeps you comfortable all day long.

Season of Joy
New winter looks

Discover timeless knitwear made from luxurious natural fibres such as cashmere, elegant woollen coats and matching denim styles.