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DEEN
50 years
Nordic Moments

Quality that blends trend with tradition: these knitted masterpieces bring the most beautiful designs from 50 years of hessnatur into the here and now. Discover versatile favourites for the whole family, made from natural fibres such as alpaca and organic cotton, which keep you warm whilst allowing your skin to breathe. With plenty of matching accessories for winter.

Fleece Update

Why are all our fleece products made from organic cotton or organic virgin wool? Because these fibers naturally provide warmth and regulate moisture. Now available in new colors, styles, and all-over prints. Ideal for versatile layering looks that you can mix and match in endless ways, from sports to city life. Whether you pair it with functional underwear made of organic merino wool for a sporty look or with your favorite jeans for a fashionable outfit—fleece made from natural fibers keeps you comfortable all day long.

New Heritage Designs for Winter
Nordic Moments

Made from natural fibres such as alpaca and organic cotton, which keep you warm and allow your skin to breathe.

Denim Update

Do you love denim? So do we. That’s why our Fit Guide now features several new fashion fits in addition to our tried-and-true classics. There are also exciting updates when it comes to materials: Many jeans, such as the popular Wide Leg ALVA, now contain 20% recycled cotton. For bold styles that redefine comfort.

Pullover

From short-sleeve sweaters made of organic merino to jacquard sweaters made of alpaca: Discover our best-selling sweaters made of warm, breathable natural fibers in many new colors and designs.

Cardigans

New styling options: Discover cardigans in modern designs made from natural fibers such as virgin wool, alpaca, or cashmere. Warm, versatile, and comfortable for everyday wear.

Jeans & Pants

The more you expect from your denim, the better. Because this collection will exceed your expectations. With relaxed, wide silhouettes, new lightweight summer fabric blends, and uncompromising sustainability.

Dresses & skirts

Our dresses and skirts are made from natural materials such as virgin wool, cashmere, organic cotton, and TENCEL™ Lyocell. They feature timeless cuts that can be mixed and matched in countless ways.

New in: Premium Alpaca

Fashion that tells a story: discover new knitwear highlights made from alpaca, that precious, luxurious fibre. Meticulously hand-harvested in Peru and crafted with the utmost care by our long-standing partners – so light, warm and exceptionally soft that you’ll never want to part with them.

Naturally in motion

Activewear reimagined: These innovative styles add an extra touch of comfort to your workouts and everyday life. From new leggings to shiny T-shirts made from TENCEL™ Modal. Perfect for cool fall days: fleece jackets and vests made from Greek organic cotton, produced according to the GOTS standard.

New in: Premium Alpaca
Peruvian craftsmanship

New knitwear highlights made from this luxurious, high-quality fibre. Perfect for the colder months.