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DEEN
50 years
Update for your capsule wardrobe

Looking for fall inspiration? We’ll show you how to update your capsule wardrobe with just a few pieces: Discover essentials like knit sweaters made from organic virgin wool and cashmere, and bestsellers like the midi skirt made from organic cotton in new seasonal colors. For outfits that can be mixed and matched in countless ways.

Denim Update

Love denim? So do we. That’s why our Fit Guide now features several new fashion fits alongside our tried-and-true classics. There are exciting updates to the materials, too: many jeans—like the popular wide-leg ALVA—now contain 20% recycled cotton. For bold styles that redefine comfort.

Exciting news for die Maus fans of all ages:
Limited Edition: Die Maus

Join the Fair Fashion Club and go on a quest with die Maus. We’ll answer your questions: How is a piece of clothing made? Where do the materials come from? How can textiles be recycled? Have fun discovering the limited-edition collection featuring exclusive designs.

Quality in Every Fiber
100% Cashmere

A feeling you’ll never forget: The luxurious, extra-soft feel makes pure cashmere a quality that lasts a lifetime. That’s why you’ll find timelessly elegant silhouettes here in up to 10 new colors. And just like our bestseller, the 100% cashmere triangle scarf, select styles contain up to 40% recycled cashmere fibers.

Shirts & tops

For sport and everyday wear: with our shirts and tops, you’ll be wearing sustainable fabrics next to your skin. Whether it’s soft organic cotton, cooling linen or quick-drying Tencel™ Lyocell from Lenzing – discover the new designs now.

Dresses & skirts

Our dresses and skirts are made from natural fibres, such as light, airy linen or fine organic cotton. Naturally, they come in styles and colours that suit the season.

Jeans & Pants

The more you expect from your denim, the better. Because this collection will exceed your expectations. With relaxed, wide silhouettes, new lightweight summer fabric blends, and uncompromising sustainability.

Sweaters

Discover our best-selling sweaters: sustainably and fairly produced, made from high-quality natural materials and featuring timeless designs. Stylish and eco-conscious – so you can feel good about your choice.

Activewear for your day

Go with the flow: Feel at ease—wherever you happen to be. Discover innovative styles made from carefully developed materials designed to support your workout. From T-shirts made of TENCEL™ Lyocell by Lenzing—soft and comfortable against the skin—to leggings featuring new all-over prints. Our favorite look: a fleece jacket and vest made from Greek organic cotton, certified to the Global Organic Textile Standard.

Natural. Lightweight. Plastic-free.

Fleece = plastic? Not with us. Because we only use pure natural fibers such as organic cotton and organic merino wool. Soft, warm, and breathable—here you'll find the right fleece for every temperature—ideal for the transition period. Discover new, close-fitting styles for a naturally good feeling on the skin and protection of our environment.

New Collection
Denim meets Everyday Essentials

Essential for your capsule collection: timeless denim basics and sophisticated masterpieces in a relaxed boho style. From new wide-leg silhouettes to versatile all-denim looks. Discover denim in all its variety and a wide range of matching autumn essentials. Trend tip: the GOTS-certified denim jacket and matching jeans with casual pleats, made from a comfortably soft blend of organic cotton and Lyocell.

© I. Schmitt-Menzel / Friedrich Streich / WDR mediagroup GmbH