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DEEN
50 years
Season of Joy

With these looks, the build-up to the festive season begins today: discover timeless knitwear made from luxurious natural fibres such as cashmere, elegant woollen coats and matching denim styles. Subtle natural tones meet vibrant accents in winter red and amber brown. With plenty of matching accessories, such as cashmere scarves containing up to 40 per cent recycled material. High-quality favourites that make every day special.

The Recycled Edition

You can neither feel nor see it, but these styles have a secret: each one contains a proportion of recycled fibres, such as those generated during fashion production. Working closely with our partners, we’re constantly finding new ways to turn these into high-quality fabrics. The result: warm woollen coats, soft jumpers and comfortable jeans in autumnal colours. Just right for looks that simply feel good.

Undyed Alpaca

Natural shades in a new design: Hardly any other fibre comes in as many naturally occurring colours as alpaca. Carefully hand-sorted by our Peruvian partners, these fibres are transformed into timeless masterpieces in shades of beige, grey and brown. From Norwegian jumpers to knitted skirts: the blend with cotton complements the warmth of alpaca whilst adding extra durability. For surprisingly lightweight styles that keep you comfortably warm.

Denim Update

Do you love denim? So do we. That’s why, alongside our tried-and-tested classics, our Fit Guide now features several new fashion fits. There are also exciting updates when it comes to materials: many jeans, such as the popular wide-leg ALVA, now contain 20% recycled cotton. For bold styles that redefine comfort.

Sensual Moments

For relaxing days and nights: the new lingerie collection spoils you with comfort and feminine lace details. From the GOTS-certified bustier made from organic cotton to the soft, flowing sleep shorts made from TENCEL™ Modal – look forward to modern designs that can be mixed and matched in countless ways and simply feel great against your skin.

The Art of Living

Here’s a cosy update for your living room: the new throws and rugs made from natural fibres such as organic cotton and virgin wool will add a touch of style to your home. Discover harmonious designs, pleasant textures and geometric shapes in soft natural tones, fresh ice green or warm terracotta.