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DEEN
50 years
Nordic Moments

Quality that blends trend with tradition: these knitted masterpieces bring the most beautiful designs from 50 years of hessnatur into the here and now. Discover versatile favourites for the whole family, made from natural fibres such as alpaca and organic cotton, which keep you warm whilst allowing your skin to breathe. With plenty of matching accessories for winter.

Fleece Update

Why are all our fleece products made from organic cotton or organic virgin wool? Because these fibers naturally provide warmth and regulate moisture. Now available in new colors, styles, and all-over prints. Ideal for versatile layering looks that you can mix and match in endless ways, from sports to city life. Whether you pair it with functional underwear made of organic merino wool for a sporty look or with your favorite jeans for a fashionable outfit—fleece made from natural fibers keeps you comfortable all day long.

New in: Premium Alpaka

Fashion that tells a story: discover new knitwear highlights made from alpaca, that precious, luxurious fibre. Meticulously hand-harvested in Peru and crafted with the utmost care by our long-standing partners – so light, warm and exceptionally soft that you’ll never want to part with them.

Denim Update

Do you love denim? So do we. That’s why, alongside our tried-and-tested classics, our Fit Guide now features several new fashion fits. There are also exciting updates when it comes to materials: many jeans, such as the popular wide-leg ALVA, now contain 20% recycled cotton. For bold styles that redefine comfort.

Undyed Essentials

A quality that has been with us for 50 years: this lingerie collection for the whole family is deliberately free from bleach and dyes. For understated, minimalist looks that showcase our favourite fibre – organic cotton – in its natural colour. Certified to the Global Organic Textile Standard and also suitable for people with sensitive skin.

Soft. Gentle. Cosy.

A secret recipe for chilly nights: thanks to their gently brushed surface, our most popular winter fabrics – Biber and flannel – retain heat particularly well. Made from 100% organic cotton, they are now available in new striped prints and versatile reversible designs. They regulate temperature, are easy to care for and are certified to the GOTS standard for natural textiles.