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50 years

50 Years. One Love. Made with care since 1976.

We’re celebrating 50 years of ideas, decisions and the courage to do things differently. What has united us since 1976 is our love of fashion that simply feels good against your skin. Made from carefully selected natural fibres and with the aim of creating fashion more consciously. In 2026, we’ll be celebrating this anniversary with you – with exciting new ideas and limited-edition highlights that reflect our ethos.

From our archives. For today.

For five decades, our values have shaped hessnatur – and are also reflected in our designs. To mark our anniversary, we are bringing back original motifs from past hessnatur campaigns and bringing five decades of brand history back into the spotlight.

Inspired by our history.
Discover our new collection
A brand evolves. An attitude endures.

Our logo has evolved over five decades. What has remained unchanged is the ethos that has guided hessnatur since its inception.

10% extra on dresses, shirts & shorts*
Julia Wahn

hessnatur Customer Service

‘Nature and creativity have never been opposites to me. They need each other.’

Anna Schnaas

Head of Product at hessnatur

‘The most important things are never created in isolation...’

Nadja Gründler

Product Manager at hessnatur

‘Courage is exactly the driving force we need to do things differently.’

Andreas Lange

Store Manager, Hamburg, hessnatur

‘It’s important to me to pass on knowledge and inspire people.’

Look forward to new heroes and their unique looks

To mark our anniversary, we’ve reimagined the most popular designs from 50 years of hessnatur – showcased by people who live and breathe this passion. Among them are many who work at hessnatur themselves and know our ways like hardly anyone else.

Look forward to special pieces from five decades of passion for fashion.

Be inspired by our hessnatur Heroes

50 years of integrity.

What began in 1976 continues to shape hessnatur to this day.

We are constantly refining our products – including through the increased use of recycled fibres and materials designed to meet the requirements of a circular economy.

Our commitment remains to steadily advance our approach to responsibility throughout our value chain. Without compromise.

hessnatur friends

Join our hessnatur friends programme and enjoy exclusive benefits and special offers – so that, together, we can continue to make a sustainable difference to the world of fashion over the next 50 years.

Do you already have a customer account? Then simply log in or sign up, and you’ll be part of hessnatur friends in no time.