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DEEN
50 years
20% off everything
+20% extra on knitwear

with the code*: BW20KNIT

Limited Edition: Die Maus
Season of Joy
New winter looks

Discover timeless knitwear made from luxurious natural fibres such as cashmere, elegant woollen coats and matching denim styles.

Meet our heroes.

To mark our anniversary, we’ve reimagined the all-time favourites from 50 years of hessnatur and brought them into the here and now. New this week:

The double-faced coat made with Rhön wool, which is more than just a design piece for our Head of Product, Isabell Nußbaumer. This is because it contains wool from German Rhön sheep, a regional breed that is perfectly adapted to the landscape and whose conservation hessnatur has been supporting since 1997.

Rhön wool is a signature hessnatur material, which we’ve also incorporated into the new duffle coat made with Rhön wool. Its story has also won over our store manager, Andreas Lange. Every day in our Hamburg store, he sees just how much our customers are interested in materials with a traceable history: “It’s important to me to share knowledge and inspire people.”

Fleece Update
New designs made from organic cotton and organic virgin wool

Popular categories

Sweaters

From short-sleeve sweaters made of organic merino to jacquard sweaters made of alpaca: Discover our best-selling sweaters made of warm, breathable natural fibers in many new colors and designs.

Cardigans

New styling options: Discover cardigans in modern designs made from natural fibers such as virgin wool, alpaca, or cashmere. Warm, versatile, and comfortable for everyday wear.

Bedding

Our organic cotton bedding ensures a comfortable night's sleep. Whether you prefer stripes, solid colors, boho style, or practical reversible bedding, you'll find your new favorite design here.

Jackets & Coats

From coats made of 100% recycled wool to parkas made of Rhön wool: In our wide selection of jackets and coats made of warm natural fibers, you’ll find the right style for every temperature and every occasion.

Pants

In addition to the latest styles, such as wide-leg and barrel-leg pants, you can look forward to perfect fits and carefully crafted materials of natural origin, such as Greek organic cotton.

New Layering Looks for Kids
The Original: The Overall

For little ones who feel completely comfortable: Discover cozy designs, from jumpsuits to pants. Made from breathable natural fibers—organic merino wool and organic cotton—that provide insulation and help regulate moisture. Like the feather-light fleece jumpsuit made from organic merino wool, which is certified according to the Global Organic Textile Standard. Crafted with 50 years of passion for child-friendly fashion.

New Heritage Designs for Winter
Nordic Moments

Quality that blends trend with tradition: these knitted masterpieces bring the most beautiful designs from 50 years of hessnatur into the here and now. Discover versatile favourites for the whole family, made from natural fibres such as alpaca and organic cotton, which keep you warm whilst allowing your skin to breathe. With plenty of matching accessories for winter.

hessnatur friends

Join the hessnatur friends programme and enjoy exclusive benefits and special offers in return for your loyalty. Let’s work together to bring about sustainable change in the world of fashion.

Do you already have a customer account? Simply log in or register now, and you’ll automatically become part of hessnatur friends.

The whole world of healthy and organic fashion from hessnatur

Natural fashion from hessnatur stands for fair fashion and naturally produced home textiles such as bed linen, made with natural organic cotton from certified organic cultivation. Natural fashion that takes hessnatur's social standards into account. The diverse product range offers modern women's and men's fashion, eco-fashion such as blouses, coats, children's clothing, pants, and even a complete online baby shop. Do you still imagine that organic clothing is gray and colorless, with shapeless and clumsy cuts that feel uncomfortable and scratchy on the skin? Then you should definitely immerse yourself in the green fashion world of hessnatur and get to know our modern interpretation of ecological textiles. Experience bright colors and cheerful patterns, sophisticated cuts and thoughtful details, and let yourself be enchanted by flowing and delicate fabrics that caress your skin.
hessnatur offers you more than just fashion. In our Home section, you will also find a wide range of products for healthy sleep and bedrooms. Find out more via our mattress advisor to find the right mattress for restful sleep. This is rounded off by our pillow advisor and the hessnatur duvet advisor. With hessnatur, you have access to a wide range of high-quality ecological products, and we are confident that you will share our enthusiasm for natural fashion and home textiles.

A clear commitment to sustainability, responsibility, and health

We all know that in recent years and decades we have demanded far more from our planet than it can bear. That is why hessnatur is clearly committed to a new approach to nature, people, and valuable resources. We take great care in selecting the best organic materials for you, sourced directly from nature. We consciously refrain from using toxins, pollutants, or questionable processes and strive to treat our environment with particular care. Today, among other things, the GOTS certificate ensures the high ecological status of our textiles. No one should suffer as a result of our products. That is why we require our manufacturers and suppliers to treat their employees humanely and pay them fairly. By choosing hessnatur, you are also making a statement for greater sustainability, responsibility, and health, and making a valuable contribution to the preservation of our beautiful planet.

With hessnatur, gray monotony becomes colorful diversity

We invite you to take a tour of our incredibly extensive and diverse range. Discover the latest fashion for women, men, and children, as well as our cute GOTS-certified baby collection. Be inspired by our daywear, nightwear, and functional underwear for the whole family, enjoy our great ideas for eco-friendly home furnishings, and take advantage of our varied special offers to get to know the proven hessnatur quality while saving money.