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DEEN
50 years
Our original products made with Rhön wool

What makes our Rhön wool collection so special? Since 1997, we have been using wool from sheep in the Rhön Biosphere Reserve in our collection. This results in authentic designs for the whole family. New this season: modern jackets, elegant ponchos and checked patterns in natural tones bring a breath of fresh air. Because true quality never goes out of fashion.

The Recycled Edition

You can neither feel nor see it, but these styles have a secret: each one contains a proportion of recycled fibres, such as those generated during fashion production. Working closely with our partners, we’re constantly finding new ways to turn these into high-quality fabrics. The result: warm woollen coats, soft jumpers and comfortable jeans in autumnal colours. Just right for looks that simply feel good.

Fleece Update

Why are all our fleece products made from organic cotton or organic virgin wool? Because these fibers naturally provide warmth and regulate moisture. Now available in new colors, styles, and all-over prints. Ideal for versatile layering looks that you can mix and match in endless ways, from sports to city life. Whether you pair it with functional underwear made of organic merino wool for a sporty look or with your favorite jeans for a fashionable outfit—fleece made from natural fibers keeps you comfortable all day long. Naturally on the move.

Denim Update

Do you love denim? So do we. That’s why, alongside tried-and-tested classics, our Fit Guide now features several new fashion fits. There are also exciting updates when it comes to materials: many of our jeans now contain 20% recycled cotton. For bold styles that redefine comfort.

New Heritage Designs for Winter
Nordic Moments

Quality that blends trend with tradition: these knitted masterpieces bring the most beautiful designs from 50 years of hessnatur into the here and now. Discover versatile favourites for the whole family, made from natural fibres such as alpaca and organic cotton, which keep you warm whilst allowing your skin to breathe. With plenty of matching accessories for winter.

Pullover

From cashmere sweaters made with recycled fibers to crew-neck sweaters made from Rhön wool: Discover men's sweaters made from warm, natural fibers. Classic styles and new colors for indoor and outdoor looks.

Cardigans

Modern Layering: Discover men's cardigans made from natural fibers such as organic merino wool, Rhön wool, organic cotton, and recycled wool. Versatile designs for everyday wear that keep you comfortably warm.

Pants & Jeans

From classic to modern: Discover men's pants and jeans in timeless cuts and on-trend silhouettes. From corduroy to denim, you'll find comfortable styles made from natural fibers like organic cotton.

Jackets & Coats

Authentic and practical: discover jackets and coats that keep you warm naturally. Made from pure natural fibres such as organic merino wool and organic cotton.