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DEEN
50 years
New Collection

Essential for your capsule collection: timeless denim staples paired with sophisticated statement pieces. Discover the full versatility of denim and a wide range of matching autumn essentials.

Denim Update

Love denim? So do we. That’s why our Fit Guide now features several new fashion fits alongside our tried-and-true classics. There are exciting updates to the materials, too: many jeans now contain 20% recycled cotton. For bold styles that redefine comfort.

Organic Merino Essentials

This high-quality update is a real trendsetter: discover our popular fine-knit organic Merino wool in a newly developed, opaque version and in modern styles.

Nature fleece

Fleece = plastic? Not with us. Because we only use pure natural fibers such as organic cotton and organic merino wool. Soft, warm, and breathable—here you'll find the right fleece for every temperature—ideal for the transition period. Discover new, close-fitting styles for a naturally good feeling on your skin and protection of our environment.

New Collection
Denim meets Everyday Essentials

Denim perfectly styled: Whether paired with a knit cardigan, a stylish knit vest, or a casual Oxford shirt—these looks have you ready for the new season.

Pants & jeans

Find the perfect pair of trousers: from a comfortable fit to ethical production. Versatile enough to wear from the office to leisure, and now available in a range of new styles and colours. For anyone who loves long-lasting quality.

T-Shirts

Casual, reliable, stylish: these shirts, made from pure organic cotton and linen in a range of colours and patterns, boast an excellent fit.

Shirts

For example, our jeans made from organic natural denim. Available in many styles, great washes, and produced in a particularly sustainable way.

Sweaters

Discover our best-selling jumpers: sustainably and ethically produced, made from high-quality natural materials and featuring timeless designs. Stylish and eco-conscious – so you can feel good about what you’re wearing.