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DEEN
50 years
New designs: organic muslin

For a summer full of lightness: this season, our organic muslin is more versatile than ever. From fitted dresses to blouses paired with matching trousers – the characteristic crinkled texture ensures a comfortable feel against the skin, even on warm days. Made from 100% organic cotton, fairly produced in Portugal and GOTS-certified.

New Arrivals: Linen Highlights

Rediscover this popular summer fibre in a whole new light: in feminine designs and innovative blends. Warm terracotta red and vibrant moss green add a modern touch. Whether woven or finely knitted, this natural premium fibre ensures a pleasant coolness and lightness even on warm days.

SUMMER SALE: up to 40% off

Save up to 40% on your favourite sustainable items now, plus an extra 10% off the SALE until Sunday. Code*: 40SALE10

Your call for greater biodiversity
Welcome to the flower garden

Sometimes, a little extra goes a long way: more sustainability, more of that summer feeling, more attention to detail. Take these lightweight pieces made from undyed organic cotton, which also help to promote biodiversity. Because our cotton is 100% organically grown – a method that preserves valuable habitats for many plant and animal species by avoiding the use of chemical pesticides.

Organic cotton reimagined
New: Regenerative Organic Cotton

100% of our cotton is organic – but we want to go further. With Regenerative Organic Cotton from a social project in India. Because regenerative farming actively improves soil quality, creates habitats for animals and plants, and empowers women. For a sense of community that goes further.

Regenerative Organic Cotton Shirts
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Nature Denim

The more you expect from your denim, the better. Because this collection will exceed your expectations. With relaxed, loose silhouettes, new lightweight summer fabrics and uncompromising sustainability. Because the innovative manufacturing process behind your new favourite denim saves water and protects the environment. For a double dose of satisfaction with every look.

Natural. Lightweight. Plastic-free.

Fleece = plastic? Not with us. Because we only use pure natural fibers such as organic cotton and organic merino wool. Soft, warm, and breathable—here you'll find the right fleece for every temperature—ideal for the transition period. Discover new, close-fitting styles for a naturally good feeling on the skin and protection of our environment.

New colours. New look.
New Arrivals: Linen Highlights

Rediscover this popular summer fibre in a whole new light: in feminine designs and innovative blends. Warm terracotta red and vibrant moss green add a modern touch. Whether woven or finely knitted, this natural premium fibre ensures a pleasant coolness and lightness even on warm days.

Sweaters

Discover our best-selling sweaters: sustainably and fairly produced, made from high-quality natural materials and timeless in design. Stylish and environmentally conscious – for a good feeling! Treat yourself to a piece that looks good and feels good!

Fleece

For those who prefer natural fabrics to synthetic fibers: Discover our fleece in new colors and fits—perfect for the transition into the new season.

Pants & jeans

For example, our jeans made from organic natural denim. Available in many styles, great washes, and produced in a particularly sustainable way.

Cardigans

Discover our best-selling cardigans: sustainably and fairly produced, made from high-quality natural materials and timeless in design. Stylish and environmentally conscious – for a good feeling! Treat yourself to a piece that looks good and does good!