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DEEN
50 years
New Collection

Essential for your capsule collection: timeless denim staples and sophisticated statement pieces with a relaxed boho vibe. From new wide-leg silhouettes to versatile all-denim looks. Discover the full range of denim styles alongside a wide selection of matching autumn essentials. Trend tip: the GOTS-certified denim jacket and matching pleated jeans, crafted from a wonderfully soft blend of organic cotton and Lyocell.

New now: Organic quality for the bathroom

The velvety-soft feel that completes your everyday wellness moments:

Our bath collection made from soft organic cotton. Now available in warm brown tones and fresh designs that add a modern touch. From bathrobes to wash mitts—all certified to the Global Organic Textile Standard.

Denim Update

Love denim? So do we. That’s why our Fit Guide now features several new fashion fits alongside our tried-and-true classics. There are exciting updates to the materials, too: many jeans—like the popular wide-leg ALVA—now contain 20% recycled cotton. For bold styles that redefine comfort.

The Cozy Starter Kit

Just right for playing, exploring, and having fun: new jumpsuits and jackets made of soft fleece in a casual colour-blocking style. Crafted from cozy natural fibers like organic merino wool and organic cotton. Pleasantly warm, easy-care, and packed with practical details—like the fleece sweatshirt made from Greek organic cotton, certified according to the Global Organic Textile Standard.

Organic Merino Essentials

This high-quality update is a real trendsetter: discover our popular fine-knit organic merino wool in a newly developed, opaque version and modern styles. Take, for instance, our standout piece—an oversized short-sleeved sweater in 100% organic merino wool in vibrant cobalt blue. Pair it with timeless essentials, from knit trousers to midi skirts, for energetic looks that feel as good as they look.

Underwear made for you

Pay yourself the ultimate compliment. Our vision is for you to feel comfortable in your own body. That’s why we offer a wide selection of bras, bustiers, and briefs to suit various needs and body shapes. From sporty bustiers to our newly developed spacer bras featuring delicate lace—enjoy exactly the support and comfort you need.