Our mission: Responsibility for people and nature.
Fair and sustainable since 1976.
For 50 years, sustainability has meant taking responsibility for every single step from raw material to finished product. Not made from plastic, but from natural fibers. Because they simply feel better on your skin and do not release harmful substances into the environment.
By choosing sustainable fashion, you help us and our partners to set ever higher ecological and social standards. For fashion that respects people, animals, and the environment—and makes the world a little better every day.
For us, responsibility means consciously choosing natural materials over synthetics in our manufacturing processes. More environmentally friendly processes and better working conditions are equally important. Learn more about how our fashion is made.
The eight core labor standards are based on the conventions of the International Labor Organization (ILO) and the UN Declaration of Human Rights. They explicitly regulate the working conditions at our production sites.
Our social standards address many issues that are also covered by local legislation in the countries of production—however, the rules do not always coincide. In all cases where there are differences between our social standards and local legislation, the stricter regulation takes precedence.
In 1976, out of love for a child, an idea was born that was far ahead of its time. While synthetic fibers dominated the fashion market, Dorothea and Heinz Hess deliberately founded their mail-order business against the trend—and thus became pioneers of natural fashion. Their vision: clothing produced in harmony with nature as a healthier alternative to synthetic materials.
Since natural products were hardly available, they were not willing to compromise. Instead, they were one of the first fashion companies to take responsibility for the entire supply chain together with their partners – from the cultivation of the fibers to the finished garment. And with groundbreaking steps such as the initiation of the world's first organic cotton cultivation project, they repeatedly demonstrated the courage to break new ground.
In doing so, they laid the foundation for a partnership of equals that has enabled us, as pioneers of sustainable fashion, to set new ecological and social standards for the industry for 50 years. It is a history we look back on with gratitude and pride. And one we will continue into the future with the same passion.
