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DEEN
50 years
New Collection

Essential for your capsule collection: timeless denim staples and sophisticated statement pieces with a relaxed boho vibe. From new wide-leg silhouettes to versatile all-denim looks. Discover the full range of denim styles alongside a wide selection of matching autumn essentials. Trend tip: the GOTS-certified denim jacket and matching pleated jeans, crafted from a wonderfully soft blend of organic cotton and Lyocell.

Denim Update

Love denim? So do we. That’s why our Fit Guide now features several new fashion fits alongside our tried-and-true classics. There are exciting updates to the materials, too: many jeans—like the popular wide-leg ALVA—now contain 20% recycled cotton. For bold styles that redefine comfort.

New Arrivals: Little Dots
Trend update for late summer

Add a fresh touch with minimalist polka-dot designs, feminine blouses, or knitwear highlights for cool summer evenings.

Organic Merino Essentials
Quality meets style

This high-quality update is a real trendsetter: discover our popular fine-knit organic merino wool in a newly developed, opaque version and modern styles. Take, for instance, our standout piece—an oversized short-sleeved sweater in 100% organic merino wool in vibrant cobalt blue. Pair it with timeless essentials, from knit trousers to midi skirts, for energetic looks that feel as good as they look.

Shirts & tops

For sport and everyday wear: with our shirts and tops, you’ll be wearing sustainable fabrics next to your skin. Whether it’s soft organic cotton, cooling linen or quick-drying Tencel™ Lyocell from Lenzing – discover the new designs now.

Dresses & skirts

Our dresses and skirts are made from natural fibres, such as light, airy linen or fine organic cotton. Naturally, they come in styles and colours that suit the season.

Jeans & Pants

The more you expect from your denim, the better. Because this collection will exceed your expectations. With relaxed, wide silhouettes, new lightweight summer fabric blends, and uncompromising sustainability.

Sweaters

Discover our best-selling sweaters: sustainably and fairly produced, made from high-quality natural materials and featuring timeless designs. Stylish and eco-conscious – so you can feel good about your choice.

Activewear for your day

Go with the flow: Feel at ease—wherever you happen to be. Discover innovative styles made from carefully developed materials designed to support your workout. From T-shirts made of TENCEL™ Lyocell by Lenzing—soft and comfortable against the skin—to leggings featuring new all-over prints. Our favorite look: a fleece jacket and vest made from Greek organic cotton, certified to the Global Organic Textile Standard.

Natural. Lightweight. Plastic-free.

Fleece = plastic? Not with us. Because we only use pure natural fibers such as organic cotton and organic merino wool. Soft, warm, and breathable—here you'll find the right fleece for every temperature—ideal for the transition period. Discover new, close-fitting styles for a naturally good feeling on the skin and protection of our environment.

New Collection
Denim meets Everyday Essentials

Essential for your capsule collection: timeless denim basics and sophisticated masterpieces in a relaxed boho style. From new wide-leg silhouettes to versatile all-denim looks. Discover denim in all its variety and a wide range of matching autumn essentials. Trend tip: the GOTS-certified denim jacket and matching jeans with casual pleats, made from a comfortably soft blend of organic cotton and Lyocell.