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DEEN
50 years
Our original designs made with Rhön wool

What makes our Rhön wool collection so special? Since 1997, we have been using wool from sheep in the Rhön Biosphere Reserve in our collection. This results in authentic designs for the whole family. New this season: modern jackets, elegant ponchos and checked patterns in natural tones bring a breath of fresh air. Because true quality never goes out of fashion.

The Recycled Edition

You can neither feel nor see it, but these styles have a secret: each one contains a proportion of recycled fibres, such as those generated during fashion production. Working closely with our partners, we’re constantly finding new ways to turn these into high-quality fabrics. The result: warm woollen coats, soft jumpers and comfortable jeans in autumnal colours. Just right for looks that simply feel good.

Nordic Moments
New Heritage Designs for Winter

Made from natural fibres such as alpaca and organic cotton, which keep you warm and allow your skin to breathe.

Denim Update

Do you love denim? So do we. That’s why our Fit Guide now features several new fashion fits in addition to our tried-and-true classics. There are also exciting updates when it comes to materials: Many jeans, such as the popular Wide Leg ALVA, now contain 20% recycled cotton. For bold styles that redefine comfort.

Pullover

From short-sleeve sweaters made of organic merino to jacquard sweaters made of alpaca: Discover our best-selling sweaters made of warm, breathable natural fibers in many new colors and designs.

Cardigans

New styling options: Discover cardigans in modern designs made from natural fibers such as virgin wool, alpaca, or cashmere. Warm, versatile, and comfortable for everyday wear.

Jeans & Pants

The more you expect from your denim, the better. Because this collection will exceed your expectations. With relaxed, wide silhouettes, new lightweight summer fabric blends, and uncompromising sustainability.

Jackets & Coats

From minimalist woollen fleece coats to voluminous jackets made from Rhön wool: here you’ll find cosy favourites in a range of on-trend autumn colours.

New in: Premium Alpaca

Fashion that tells a story: discover new knitwear highlights made from alpaca, that precious, luxurious fibre. Meticulously hand-harvested in Peru and crafted with the utmost care by our long-standing partners – so light, warm and exceptionally soft that you’ll never want to part with them.

Fleece Update

Why are all our fleece products made from organic cotton or organic virgin wool? Because these fibers naturally provide warmth and regulate moisture. Now available in new colors, styles, and all-over prints. Ideal for versatile layering looks that you can mix and match in endless ways, from sports to city life. Whether you pair it with functional underwear made of organic merino wool for a sporty look or with your favorite jeans for a fashionable outfit—fleece made from natural fibers keeps you comfortable all day long.

Nature’s Handwriting
Undyed Alpaca

Natural shades in a new design: Hardly any other fibre comes in as many naturally occurring colours as alpaca. Carefully hand-sorted by our Peruvian partners, these fibres are transformed into timeless masterpieces in shades of beige, grey and brown. From Norwegian jumpers to knitted skirts: the blend with cotton complements the warmth of alpaca whilst adding extra durability. For surprisingly lightweight styles that keep you comfortably warm.