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DEEN
50 years
Bohemian Styles

Warm, natural tones meet soft fabrics: with delicate prints and flowing silhouettes, these relaxed boho styles enhance your personal look. Trend tip for autumn: velvety-soft trousers, skirts and blouses in corduroy. Like our anniversary hero piece, the embroidered corduroy blouse, certified to the Global Organic Textile Standard and made from 100% organic cotton.

Denim Update

Love denim? So do we. That’s why our Fit Guide now features several new fashion fits alongside our tried-and-true classics. There are exciting updates to the materials, too: many jeans—like the popular wide-leg ALVA—now contain 20% recycled cotton. For bold styles that redefine comfort.

Exciting news for die Maus fans of all ages:
Limited Edition: Die Maus

Join the Fair Fashion Club and go on a quest with die Maus. We’ll answer your questions: How is a piece of clothing made? Where do the materials come from? How can textiles be recycled? Have fun discovering the limited-edition collection featuring exclusive designs.

Knitwear update in the latest on-trend colours
Wool & Cotton

Your dream team for warmth and lightness: this versatile knitwear collection made from virgin wool and cotton is ideal for the colder months. The blend of these two natural fibres perfectly combines their natural properties to create warm, breathable essentials such as dresses, jumpers and jackets. Now also available in winter colours such as Vintage Olive and Dark Grape.

Shirts & tops

For sport and everyday wear: with our shirts and tops, you’ll be wearing sustainable fabrics next to your skin. Whether it’s soft organic cotton, cooling linen or quick-drying Tencel™ Lyocell from Lenzing – discover the new designs now.

Dresses & skirts

Our dresses and skirts are made from natural fibres, such as light, airy linen or fine organic cotton. Naturally, they come in styles and colours that suit the season.

Jeans & Pants

The more you expect from your denim, the better. Because this collection will exceed your expectations. With relaxed, wide silhouettes, new lightweight summer fabric blends, and uncompromising sustainability.

Sweaters

Discover our best-selling sweaters: sustainably and fairly produced, made from high-quality natural materials and featuring timeless designs. Stylish and eco-conscious – so you can feel good about your choice.

Activewear for your day

Go with the flow: Feel at ease—wherever you happen to be. Discover innovative styles made from carefully developed materials designed to support your workout. From T-shirts made of TENCEL™ Lyocell by Lenzing—soft and comfortable against the skin—to leggings featuring new all-over prints. Our favorite look: a fleece jacket and vest made from Greek organic cotton, certified to the Global Organic Textile Standard.

Fleece Update

Why are all our fleece products made from organic cotton or organic virgin wool? Because these fibres provide natural warmth and regulate moisture. Now available in new colours, styles and all-over prints. Ideal for versatile layered looks that you can mix and match in endless ways, from sport to city wear. Whether worn casually with functional base layers made from organic merino wool or stylishly with your favourite denim – fleece made from natural fibres keeps you comfortable all day long.

Bohemian Styles
New looks for autumn

Warm, natural tones meet soft fabrics: with delicate prints and flowing silhouettes, these relaxed boho styles enhance your personal look. Trend tip for autumn: velvety-soft trousers, skirts and blouses in corduroy. Like our anniversary hero piece, the embroidered corduroy blouse, certified to the Global Organic Textile Standard and made from 100% organic cotton.

© I. Schmitt-Menzel / Friedrich Streich / WDR mediagroup GmbH