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DEEN
50 years
New Arrivals: Linen Highlights
New colours. New look.
The Sea Collection
Natural. Sustainable. Maritime.
Safe right from the start
Organic quality for those first moments
Pure Summer Linen
Naturally elegant. Pleasantly cool.
Meet our heroes

To mark our anniversary, we have reimagined the absolute favourites from 50 years of hessnatur and brought them into the here and now.

Take the linen shirt with a Kent collar, for example. For our designer Tobias Beigi, it is an essential part of our collection, as linen requires significantly less water to grow than conventional cotton – and can even be composted at the end of its long life.

For Gerald Lauber from our Customer Service team, too, the linen shirt with a stand-up collar is one of his summer favourites, because linen is simply incomparably comfortable to wear: “We produce fashion from natural materials. And we’ve been doing so for 50 years. That makes us pioneers.”

New colours. New look.
New Arrivals: Linen Highlights

Rediscover this popular summer fibre in a whole new light: in feminine designs and innovative blends. Warm terracotta red and vibrant moss green add a modern touch. Whether woven or finely knitted, this natural premium fibre ensures a pleasant coolness and lightness even on warm days.

Natural Softness
Lightweight summer clothing

Gentle on the skin and on the environment: our lightweight day and nightwear combines naturalness with comfort. Whether featuring delicate ajour patterns, clean stripes or delicate lace – every piece is made from sustainable fibres such as organic cotton and feels lovely against the skin. For relaxed summer days and nights. A lovely highlight: the matching mum-and-daughter pyjamas.

Natural. Sustainable. Maritime.
The Sea Collection

The essence of summer – reimagined: stripes, soft shades of blue and pure organic cotton create a look that never goes out of fashion. Sustainably produced and easy to mix and match. For maximum ease when styling and on your skin.

Perfect fit. Fairly produced.

Find the perfect pair of pants with just one click: In our new collection, you can now easily find the pants that fit you perfectly—from a comfortable fit to fair production. Discover your favorite pair, which can be styled in endless ways, from the office to your free time. For everyone who loves long-lasting quality.

Nature Denim

The more you expect from your denim, the better. Because this collection will exceed your expectations. With relaxed, loose silhouettes, new lightweight summer fabrics, and uncompromising sustainability. Because the innovative manufacturing process behind your new favorite denim saves water and protects the environment. For a double dose of satisfaction with every look.

GOTS-certified clothing and textiles

GOTS-certified hessnatur items are marked with the GOTS seal separately under "Excellent Quality" on each individual product.

We have our fashion certified. So you can be sure that every single step of the manufacturing process meets high social and ecological standards.

Repair & Care

We stand for sustainability and durability. That's why we make timeless fashion that will accompany you for many years. Because the longer the life cycle of a garment, the more sustainable it is.

That's why we show you here how to best repair and care for your clothes. And how to ensure that discarded clothing is returned to the fashion cycle in a sustainable way.

Popular categories

Sweaters

Discover our best-selling sweaters: sustainably and fairly produced, made from high-quality natural materials and timeless in design. Stylish and environmentally conscious – for a good feeling! Treat yourself to a piece that looks good and does good!

Bed

Our organic cotton bedding ensures a comfortable night's sleep. Whether you prefer a striped look, solid colors, boho style, or practical reversible bedding, you'll find your new favorite design here.

Cardigans

Discover our best-selling cardigans: sustainably and fairly produced, made from high-quality natural materials and timeless in design. Stylish and environmentally conscious – for a good feeling! Treat yourself to a piece that looks good and feels good!

Pants

Enjoy pants in modern cuts and comfortable silhouettes. They offer you perfect comfort for every occasion. Style meets comfort – ideal for your everyday life!

Fleece

For those who prefer natural fabrics to synthetic fibers: Discover our fleece in new colors and fits – perfect for the transition into the new season.

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