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NOW UP TO -50% IN SALE
*Applies to your next order/purchase, only for SALE items (red prices) and only while stocks last. Only in conjunction with your promotion code "EXTRA22". Not combinable with other promotions. Selected items are excluded from the promotion and marked accordingly. Not valid on third-party brands and gift vouchers. Valid from 29.07.- 07.08.22

Earth overshoot day
07/28/2022

The earth's resources are finite. Nevertheless, we consume more than nature can produce. Today, July 28th, is Earth Overshoot Day - again earlier than last year. Our ecological footprint is simply too high for the earth. We would now need 1.7 planets - which we do not have. From now on we live at the expense of our children and grandchildren.

The fashion industry is part of the problem and needs fundamental reform. We think: clothing needs to be valued again. The materials should be sustainable, durable, recyclable and repairable. Dealing with the people who produce our fashion should be fair and respectful. These are all criteria that hessnatur attaches great importance to right from the start.

We are convinced: together we can postpone the day. That's why we've collected a few everyday tips and show you what each individual can do.

Tip 1

Shop wisely.

  • If you need something new, make sure to buy clothes made of good materials that are also carefully made.
  • Natural fibers from ecological cultivation are the first choice. Why? They protect soil and water by avoiding pollutants. They are more comfortable to wear and are better for your skin.
  • Say no to plastic!
TIP 2

When buying, pay attention to meaningful seals, certificates and memberships.

Independent and internationally recognized standards are important. They can help you make a good choice. Because they stand for transparent criteria and controls. For example, we recommend:

  • Global Organic Textile Standard (GOTS)
  • green button
  • OEKO-TEX Made in Green
  • Fair Wear Foundation
  • our hessnatur guideline
TIP 3

Take a look at the textile labels.

  • Here you can see directly which fiber the fabric is made of, whether it comes from organic cultivation and in which country the garment was produced.
  • So you can make sure that the garment is as gentle as possible to people, animals and the environment during production, use and disposal.
TIP 4

Washes at low temperatures and with natural detergents.

  • Many natural materials clean themselves. Airing is often enough.
  • If you wash, wash at low temperatures and dry the laundry in the open air.
  • Natural detergents put significantly less strain on the skin and water. It's better for you and the environment.
hessnatur detergent
TIP 5

Give your discarded clothes a second life.

High-quality garments have a long service life and can be passed on. Flea markets, digital clothing exchange and sales platforms, or swap parties with friends are great options for giving your clothes a second life.
TIP 6

Fix and change your clothes - or get help.

Clothing can always be repaired and/or changed. Our tips:

  • Pads small holes by hand.
  • Patches repair unsightly spots.
  • Use the help of your trusted cobblers and tailors to give your favorite pieces a new shine.
  • Do you live in Dusseldorf? Then have your stuff picked up, repaired and brought back home by our finalist start-up Repair Rebels .
  • Old fabrics can find new uses in the home and garden.
TIP 7

Donate to the right address.

Clothing that is in good condition can be donated to clothing stores or social department stores. Inform yourself there in advance – seasonal goods are usually preferred.

Clothing should not be disposed of with the residual waste, but rather in the used clothing container. Please make sure that the providers are sustainable. We can recommend these seals:

  • Fair rating: the non-profit association acts according to socially and environmentally compatible standards.
  • The German Central Institute for Social Issues (DZI) only awards its seal to certified organizations.
  • The Federal Association for Secondary Raw Materials and Disposal (bsve) guarantees transparent, comprehensible and environmentally friendly recycling methods.