The earth's resources are finite. Nevertheless, we consume more than nature can produce. Today, July 28th, is Earth Overshoot Day - again earlier than last year. Our ecological footprint is simply too high for the earth. We would now need 1.7 planets - which we do not have. From now on we live at the expense of our children and grandchildren.
The fashion industry is part of the problem and needs fundamental reform. We think: clothing needs to be valued again. The materials should be sustainable, durable, recyclable and repairable. Dealing with the people who produce our fashion should be fair and respectful. These are all criteria that hessnatur attaches great importance to right from the start.
We are convinced: together we can postpone the day. That's why we've collected a few everyday tips and show you what each individual can do.
When buying, pay attention to meaningful seals, certificates and memberships.
Take a look at the textile labels.
Washes at low temperatures and with natural detergents.
Give your discarded clothes a second life.
Fix and change your clothes - or get help.
Donate to the right address.