Our Head of Product, Anna Schnaas, loves products with a story you can really feel. Like this alpaca jumper, whose journey begins on the Peruvian highlands. That’s where we work closely with people who have mastered their craft for generations. For Anna, it epitomises what hessnatur has stood for over the past 50 years: strong partnerships, mutual trust and a commitment to creating something special from good materials: “The most important things are never created alone.”

Marco Hausdörfer, entrepreneur and content creator, experiences first-hand every day as a father just how important values passed down through the generations are. For him, this versatile, surprisingly lightweight Norwegian jumper with alpaca embodies exactly that: a design with real character, inspired by tradition and reimagined for today. A knitted garment that provides warmth whilst also conveying a sense of home: “We’re now three generations in the family. We try to pass on values that will stand the test of time.”

As a hessnatur store manager in Hamburg, Andreas Lange sees every day just how much customers are enthusiastic about materials whose history is transparent. For him, the Rhön duffle coat with its relaxed fit epitomises exactly that. This is because it is made from wool from German Rhön sheep, which are perfectly adapted to the conditions of their native region. A quality with character and provenance – and for Andreas, one of the stories that make our fashion special: “It’s important to me to pass on knowledge and inspire people.”

For Isabell Nußbaumer, Head of Product at hessnatur, the thick Rhön coat is more than just a fashion statement. It tells a story of its origins and long-standing partnerships – and of the commitment to combining beauty with responsibility. This is because it is made from the wool of German Rhön sheep, a regional breed that is perfectly adapted to the landscape and whose conservation hessnatur has been supporting since 1997. She says: “For me and for hessnatur, aesthetics and responsibility go hand in hand.”

Content creator Laura Schulte is deeply committed to conscious consumption and the issues behind it. This timeless knitted jumper, made in Peru from soft alpaca and organic cotton, reflects her philosophy of making conscious purchasing decisions. She believes that, to truly feel comfortable in what you wear, it is far more important to discover what you personally like than to follow trends: “Nothing is a must-have.”

Dagmar Reichardt, a copywriter at hessnatur, loves the generous, oversized jacket. The exciting combination of a modern silhouette and cosy organic wool fleece makes it unmistakable – after all, this material has been a hessnatur classic for generations. And it fits with Dagmar’s view that progress means constantly rethinking the tried and tested: “For me, hessnatur means progress.”

For Durmus Ali Altuncicek, the woollen fleece Troyer is a true hessnatur heritage piece. He has been working in logistics at hessnatur for 20 years, and the camaraderie with his colleagues means just as much to him as the quality that hessnatur stands for. Made from pure organic merino wool with no synthetic fibres, the fluffy wool fleece retains heat and delivers on its promise. Durmus believes: “At a time when so much is changing, people are looking for things that stand the test of time.”

Jannika Ickstadt, Social Media Manager at hessnatur, spends every spare minute out in nature with her dog Nala: “I feel connected to nature and I hope that everything is in harmony.” Her favourite item is the casual tracksuit set comprising a jacket and trousers with a brushed, cosy lining. Made from soft merino wool, it’s ideal for both indoors and outdoors and, in Jannika’s eyes, epitomises hessnatur: high-quality natural materials, thoughtfully designed with an eye to what will remain important tomorrow.

For our designer Eleonore Brive, the velvety corduroy blouse she has designed is a real hessnatur highlight. For her, the design reflects her love of materials, colours and working closely with suppliers – a collaboration from which Eleonore continually develops new, feminine fashion: “I’m fascinated by things where you can sense their origins.” Made from 100% organic cotton and certified to the Global Organic Textile Standard.

Julia Wahn is on hand every day in our customer service team to assist our customers. Her favourite piece: the knitted hat in the iconic design. The soft natural fibre blend of organic cotton, virgin wool and 30 per cent recycled wool embodies 50 years of pioneering work aimed at constantly reimagining fashion. It’s an attitude that Julia shares: “For me, nature and creativity have never been opposites. They need each other.”

Content creator Lisa Masé loves the relaxed elegance that comes from the loose fit and the comfortable fabric: “As a mum, it’s important to be mindful of what you wear next to your skin, just as it is for the little ones.”

Content creator Lena di Vicenzio is impressed by the functionality and craftsmanship of the hooded boiled-wool jumpsuit. This is also because it fits in with the philosophy of a mother of two boys: “I want my children to grow up wearing natural materials.”