Good news for all denim fans: From overcoats to dresses to denim blouses, our light denim is now available in many new shapes. What remains natural: Like all of our NATURDENIMS, this jeans fashion is sustainable, from the water-saving cultivation of organic cotton to ecological dyeing.
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BETTERECYCLING denim and pima cotton.
Growing the world's first organic cotton with our partner SEKEM 30 years ago is not enough for us. The best proof: Our new organic denim with recycled content and softly shimmering shirts made of Pima cotton - a particularly rare fiber that is of course also organic with us.
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Discover Pima cotton