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We say no to plastic.

It's so easy to save plastic in your everyday life.

Saving plastic made easy.

Here we show you exciting tips on how to save plastic. We'll also tell you what all this has to do with our fashion. Join us on our joint mission!

Saving plastic in the household:
Cleaning & washing

Do you know what's in your cleaning and washing products? In addition to plastic packaging, they often contain microplastics and harmful ingredients.

We'll show you how to do it differently.

1. Cleaning without single-use plastic

Thanks to glass bottles and detergent tabs and powders, you can even avoid single-use plastic when cleaning.

2. Make your own cleaning products

You can easily make many cleaning products yourself with just a few ingredients that you often already have at home. Vinegar, baking soda, baking powder and citric acid are real all-rounders.

3. Avoid synthetic fibers

Washing synthetic fibers creates microplastics. It is best to avoid these fibers and opt for sustainable natural fibers instead.

Wash correctly

Washing synthetic clothing creates microplastics. But did you know that your detergent may already contain plastic? Many detergents contain plastic in solid, liquid, gel or dissolved form. (Source: Öko-Test 2019)

Our tip:

Our laundry nets are also made from organic cotton. Sensitive and valuable items such as bras, blouses and shirts can be washed and stored safely in these.


By the way: The practical set is also ideal when shopping for vegetables to avoid unnecessary plastic bags.

Save plastic on the go:
Quick & easy.

That's often the motto when we're out and about and before we know it, we're reaching for plastic products.

But did you know that every German uses an average of 200 single-use plastic bottles per year? Lined up end to end, you could circle the globe 135 times with these bottles for Germany alone. (Source: Deutsche Umwelthilfe).

We'll show you how to do it differently.

1. Bottles & filling stations

There are more than 6,140 refill stations and drinking fountains throughout Germany where you can fill up with tap water free of charge. Preferably in your favorite plastic-free drinking bottle, of course.

2. Lunch boxes/lunch bags

Whether you're camping, on a picnic or at work - you can take your food with you in reusable lunch boxes to save on waste. Many restaurants and bakeries will also put your food in the containers you bring with you.

3. Deposit systems

Don't feel like always having your own lunch box or cup with you? No problem, many restaurants and cafés now offer deposit systems that you can easily return to participating partners.

What is BPA?

BPA stands for bisphenol A and is an industrial chemical. It is found in particular in products made of polycarbonate, in epoxy resins and, until the end of 2019, in thermal paper and food packaging. BPA has been identified by European chemicals legislation as a substance of very high concern and can have a negative impact on the human endocrine system. We therefore make sure that products such as lunch boxes, drinking bottles and soothers are BPA-free. Sources: Federal Environment Agency 2021, BfR (2023)


What does BPA have to do with fashion?
Synthetic clothing, such as sportswear, can contain BPA. It can be absorbed through the skin. This is particularly problematic as we wear our clothes directly on our skin for several hours. Our clear recommendation is therefore clothing made from natural and ecological materials. These do not harm your skin or the environment. Source: Sourcing Journal (2023)

Tips for saving plastic when shopping:
More than 100 kg of packaging waste..

.... is generated by every German every year when shopping - whether locally or online. Much of this packaging is made of plastic. (Source: BMUV 2023)

We show you how to do it differently.

1. Unpackaged and farm shops

Here you can fill many products yourself in containers you bring with you and save a lot of packaging waste. You can use lunch boxes, bags and preserving jars that you probably already have at home.

2. Supermarket

But don't worry if you don't have an unpackaged store near you, there are also many ways to save plastic at the supermarket. Bring your own bags for loose fruit and vegetables made of cotton and opt for products in reusable, glass or paper packaging.

3. Plastic-free online stores

Even online, it is worth taking a closer look, as a lot of waste can quickly be generated during shipping due to filling material and outer packaging. There are now many stores that not only avoid or reduce plastic in their products, but also in shipping.

Our contribution: shipping materials

We also try to be as resource-friendly as possible when it comes to shipping. Our shipping boxes are recyclable and made from recycled materials. In addition, most of our products are packaged in a resource-saving and plastic-free manner using only a paper sleeve or glassine bag.

Why is clothing made from recycled plastic not a solution?

Fashion made from ocean plastic and old PET bottles is becoming increasingly popular. But on the one hand, the garments are rarely made from 100% recycled material. On the other hand, an existing cycle, such as that of PET bottles, is broken in order to produce polyester from the bottles for the fashion industry. The bottles then have to be re-produced, creating new plastic. What's more, clothes made from recycled plastic release microplastics every time they are washed.


This is not a solution for us!

That's why we focus on recycling our own sustainable natural fibers. In our BetterRecycling collection, we give our own offcuts and yarn remnants a second life. And create new favorite pieces from them. You can send worn-out hessnatur clothing back to us and we will use it in our new collections. We have developed our own second-hand platform for well-preserved hessnatur styles. Under hessnatur Secondhand you will find all the important information.

Thinking in cycles and conserving resources.

For our BetterRecycling line, we collect our own yarn and offcuts and use them to create new, casual essentials made from organic cotton.

Tips for saving plastic in the bathroom:
The first step takes us to the bathroom every morning.

But if we take a closer look around, we quickly realize that we are already confronted with a lot of plastic here - from toothbrushes and skincare to bath mats.

We'll show you how to do it differently.

1. Skin and hair care without plastic

Solid products for showering are very economical and also save a lot of plastic waste. However, microplastics and synthetic polymers (so-called liquid plastics) are also used in cosmetics, e.g. as exfoliants or opacifiers.

Apps such as Codecheck help you to recognize (micro)plastics. Junglück, for example, completely avoids these substances.

2. Brush your teeth plastic-free

Solid products are not only available for the shower, but also for your dental care. With toothbrush tablets, you can also save a lot of plastic waste, which is already generated by the packaging. You can also use a toothbrush made of wood or bamboo instead of plastic.

3. Environmentally friendly shaving

Razor blades or disposable razors quickly generate plastic waste. Have you heard of safety razors? They are completely plastic-free. High-quality models can last a lifetime. With a little practice, you will not only have smooth skin, but also shave sustainably and cheaply in the long term.

Bathroom textiles made from sustainable natural fibers.

Microfiber towels, which are particularly light and quick-drying, are particularly popular on vacation or for sports. These are usually made from synthetic materials. The same applies to many bath mats. However, these lose microplastics with every wash, which in turn ends up in our oceans and causes great harm.

Our towels and bath mats are made from soft, premium-quality organic cotton. A real eye-catcher for your bathroom. And best of all: they are kind to the skin and environmentally friendly.

What does fashion have to do with microplastics?

Microplastics are created in various ways. For example, it can be found in cosmetics or is created by tire abrasion. Did you know that up to 35% of the microplastics in our oceans worldwide come from synthetic clothing? (Source: European Environment Agency 2022) Washing clothes made of polyester or nylon, among other things, releases this and is washed into the sea via sewers and rivers.

What are we doing about it?
For us, plastic-free is not a new trend, but an integral part of our philosophy. That's why we use sustainable natural fibers such as organic cotton, linen and hemp in our fair fashion. We are also constantly working on new innovations, such as our Nature Shell - a functional material for outdoor clothing without plastic. Our Circular Denims made from COREVA™ are completely spandex-free. Instead, natural rubber ensures the perfect fit.