Berlin Fashion Week: hessnatur asks questions about the future of ‘Slow Fashion’


Dr. Eike Wenzel and Dr. Alfons Kaiser discuss the latest social trends and outline the challenges for sustainable fashion

After opening its first pop-up store on the Kurfürstendamm in December 2015, hessnatur is now presenting its collections at Berlin Fashion Week. On Wednesday, 20 January 2016, the pioneer and leading supplier of sustainable fashion is inviting people to attend a brand staging of ‘Slow Fashion’ at the Hotel de Rome. During the presentation, hessnatur will show how desirable fashion can be successfully combined with sustainable activities. Alongside the ‘Boulevard of Green’ installation with a preview of the women’s collection for Autumn/Winter 2016/17, visitors will also watch a debate on the topic: ‘Slow Fashion – future or utopia?’. On stage, Dr. Eike Wenzel, founder of the Heidelberg Institute for Research into Trends and the Future (ITZ), and Dr. Alfons Kaiser, Senior Editor at the Frankfurter Allgemeine Zeitung, will critically debate the prevailing general conditions for sustainable fashion. “We have worked very intensively on our collection since 2014 and are facing our big brand competitors with confidence in 2016. In terms of design, fit and processing expertise, we are on a par with them and have a trump card to play with our sustainability. The time is right for sustainable fashion”, says Marc Sommer, CEO of hessnatur. Along with Marc Sommer, his appointed successor Vivek Batra, and Tanja Hellmuth, Chief Creative Officer at hessnatur, will also be on hand to greet visitors at the Hotel de Rome. “The leap of fashion into the age of sustainability is not just a modern-day style gesture, but a long-overdue step. We don’t want to see any more sweatshops burning down in Bangladesh. In a society that is currently experiencing a breathtaking technological revolution and heading towards 100 per cent renewable energies, cheap products made using child labour can no longer be tolerated”, says Dr. Eike Wenzel.

Berlin / Butzbach - 18. January 2016