People & values

Our philosophy


What shall I wear? The big question.

Or rather: what am I actually putting on?
Where does it come from? Who made it?

How do I feel if I don’t know the answers to these questions, or if everyone knows them?

What we wear changes us, and it changes the world.

It’s time to change something, to change the way we think and start taking another direction.

Change what we wear.

Moving away from clothes that make us look good, but not the environment.
Away from caustic colours and dire working conditions.
Away from always wanting “even more, even more often, even cheaper”.

Towards a new sustainability, social change, a change in style, and a change of clothes.

So simple, so beautiful, so good.

Out with the old and ON with the new.

The new. hessnatur.